Fortune Favours the Brave! (scam)

What did Matt Damon mean by "Fortune Favours the Brave" when he told the public to buy the coin Crypto.com during the Super Bowl?

He meant: "I receive millions of dollars from reading this because billionaires are selling their coins to you." 

Here's how the scam goes down; when a public company doesn't improve and its value increases, it needs to find stupider people to invest in it because it can't convince people who think for themselves anymore. So it's at this point the companies realize they need to market to the general public who sits on their couch all day. People who sit all day will buy if you can make them angry/greedy; they're yours. The most people sitting per day at the same time in America happens to be the Super Bowl. Crypto.com made the American public feel greedy to convince them to buy.

When people were in a buying frenzy, the other side of every trade was the billionaires who paid Matt Damon to go on TV in the first place.

Did you know 17 "dot-com" companies bought ad spots in the Super Bowl in 2000? The year before, only two did.